Saturday, January 9, 2010

Critique: Chef Boyardee travelin' can commercial

[Posterity note: I am pleased to announce my comma addiction has been cured since this was written. And I still hate this commercial.]

Love this commercial for Chef Boyardee. Little girl and her mother at the grocery store. Little girl hands her mother a can of Chef Boyardee [Processed Noodle and Beefs flavor]. Mom, whose face remains off screen (and, as you can surmise, is probably one of those awkward off screen dubs) tells her, dismissively, “no, honey, you've had Chef every week this week” or something similar and equally nauseating. Seriously. There might have been a time when I could eat canned noodles every day. That time has passed. Anyway, saddened, she puts the can back and continues to follow her mother through the grocery store. A whistle erupts! Similar to one you’d use to get your dog to come and see the TPS reports it ripped apart while you were asleep. But it’s not a dog that comes, no, but that can, that very can the little girl wanted for dinner, a modest request indeed, falls from the shelf, and embarks on a cross-country journey to find that little girl, dammit. And at the end of the journey, and coincidentally, the end of the voiceover blurb about how great canned pasta is, the can practically rolls into the little girl’s lap, just as her mother yells from the kitchen (and by kitchen, I mean a recording studio because it’s dubbed over, again) “what do you want for dinner?” The girl gives a smile, with her freshly-returned dinner treasure.

A couple of things. First, can we follow the “natural” path this story will take? Little girl hands her mother the can and…? “Where did you get that?” Little girl shrugs. “I asked you a question young lady, where did you get this can!?” Little girl, feeling like an ambushed little mouse, “I don’t knooooow! It rolled into my lap while I was watching tv!” Mother amps it up, “DID YOU TAKE THIS CAN FROM THE STORE? I WANT TO KNOW RIGHT NOW!” Child begins to bawl. And…scene.

Secondly, you let your slightly pre-toddler daughter eat Chef Boyardee EVERY DAY? That shit will kill you, don’t you know? Might as well put ketchup on Styrofoam.

Third and lastly, what is the message, here? You've made the poor kid eat the damn can for, apparently most of that week. Heaven forbid the kid’s mother wants to give her something different for dinner. No, no. Yield to your child. Feed them canned noodles. Continue to do so until scurvy and rickets set in. Because frankly, the Chef already owns your kid, and now the Chef owns you. Thankyougoodnight.

We can do better, people.

http://www.youtube.com/watch?v=An__erKclS0&
Have a field day.

Saturday, April 18, 2009

Wolverine was a disappointment.

[Posterity note: Is it hackneyed to use the word "hackneyed" twice in a single post? No? Boffo.]

X-Men Origins: Wolverine was a disappointment. I don't want to say too much more than that, because I want others to form their own opinions without prejudice. That being said, I feel some need to prepare others for what awaits them.

I'll start with some of the brighter sides. Jackman still plays a great Wolverine. His Wolverine is probably the best, and possibly only redeeming quality of the entire film. He maintains the qualities and personality that make the character great.

Schreiber does a good job as Sabertooth, though his motivations throughout the movie are somewhat inconsistent. The movie starts with a montage of Wolvie and Sabertooth as half-siblings and eventually brothers-in-arms (which, at least as of yet, never happened in the Origin comics) before joining Team X. And this is fair enough. A couple of things happen, Wolvie and Sabertooth have a falling out and Wolvie leaves, and then, for whatever reason, Sabertooth starts killing off former Team X members. And this is supposedly due to Wolvie breaking his bromance with Sabertooth. Whatever.

Will.i.am as Wraith was fine, I guess. As were Dominic Monaghan as...some guy who can control electronics (who was never part of Team X in the comics), and Agent Zero.

The Blob. Why was the Blob in this movie? You will soon as yourself the same question. He was never in any of Wolverine's origin stories, nor was he ever involved in Team X, Department H, or anything remotely relevant. Okay, fine, turning off fanboy mode. Was he an asset to the film? No. And his fight scene with Wolverine was just awful. And pointless. You'll see.

Gambit. I like the guy who played Gambit. I guess. People made a BFD about him finally being in an X-Men film. And I'll point out that, like the Blob, Gambit has absolutely nothing to do with Wolverine's origin story. I guess it took the studio three X-Men films to realize people wanted Gambit involved, so they decided to throw him in the next project, whatever the hell it'd end up being.

*Origin story about Magneto?
Throw Gambit in there.
*No? Storm's origin?
Sure, maybe Storm goes to a restaurant and Gambit is the chef, or something. Cookin' up dat' hot gumbo.
*Naah, the studio is going with Wolverine, guys.
Okay, maybe he'll be at a casino playing cards or something, and Wolverine comes to roust him for information.
*Cheers! Excelsior!

Too bad he's only in it for about 10 minutes. No, he doesn't die or anything like that. He's just not in it as much as the commercials would lead you to believe.

Deadpool. Poor Deadpool. Okay, I can't say too much about Deadpool without spoiling, but what I will say is, for what little it is worth, Ryan Renyolds does a good job portraying the merc with a mouth during the first 15 minutes. But what they do to his character, I believe the word "bastardized" is appropriate.

Which leads me to the main plot. If the film were an accurate or even approximate translation of Wolverine's origin story, I'd excuse the hackneyed plot. And to be honest, for the first 2/3rds of the film, it really came very close. The film then falls into the oh-so-familiar ---

Wolverine - I'm looking for X! Tell me where he is!
Random mutant you'll only see on screen for a total of 8 minutes - No!
Wolverine - I'm gonna fight you!
Random mutant - Okay you win! I don't know where X is, but here is a similarly useful, though comparatively deficient piece of information to help you continue your search!
Wolverine - Boffo.

And ultimately, when you do find out the ultimate goal of the villanous William Stryker, you sir, you, fine, fine sir, will realize how it feels to pay someone 10 dollars to take two hours of your precious life away.

At this point, I really, really, REALLY want to tell you what his goal is. Because it is so insultingly hackneyed.

But aside from that, I think my biggest complaint is that I feel they were so bent on fitting in as many mutants into the film as possible, that each mutant's presence is reduced to little more than a glorified cameo. If they had stuck with the core characters (e.g. sans Blob, Gambit, electric guy) there may have been more time and opportunity to develop the characters of some of the lesser known (but accurate) members of Team X, such as Wraith and Agent Zero (who is Asian in the film but unmistakably German in the comics, but whatever.)

There could have even been time to develop a less-hackneyed plot!

Tuesday, October 28, 2008

Movie rating comparisons (from Rotten Tomatoes)

[Posterity note: Definitely doing more of these.]

Zombie Strippers (40%) fared better than The Happening (11%).

Look out, M. Night! Here comes . . . Jay Lee? Well, to be fair, Lee was a "Location Manager" for a CBS Schoolbreak Special.